Our Digital Marketing Training Course is designed to provide you with practical, hands-on experience in all aspects of digital marketing. Whether you're a beginner looking to start your career or a professional wanting to upgrade your skills, this comprehensive program covers everything from the basics to advanced strategies. Learn from industry experts and work on real projects to build a portfolio that stands out.
Difference Between Object storage and Block Storage
Introduction to Simple Storage Service – S3
Components of S3
Important Properties of S3 bucket
Enabling and Managing Versioning on S3 bucket
Managing Logging on S3 Bucket
Creating Life-Cycle Management Rule S3
Hosting a static-website in S3
Cross-Region replication in S3
Transfer Accelerator in S3
Security feature of S3 Encryption, Bucket Policy, Permission etc.
Snowball – Types & Use Cases S3 Pricing
What is Business Objective
Role Of Business Objective In Digital Marketing
Use Cases Of Business Objective
Basic Guidelines Of Article Writing
Difference Between Article Writing & Website Content Writing
3 Assignments On Article Writing
Impact Of Graphics In Digital World
Understanding The Working Of Canva
Logo Design
5 Hands On Assignments On Canva
Creating Various Graphic Designs For Various Digital Platforms
What Is A Domain
Types Of Domains
Historical Importance Of Domains
Existing Domain Name Usage Scenario
Domain Name Server
What is Hosting Space
Types of Hosting Spaces
What Is an IP address?
Internal FrameWork Of Internet - Flow Diagram
What Is Keyword
Types Of Keywords
What Is Website
Types of Websites
Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA, PA, LPS etc.
Introduction to Keywords
Importance of Keywords
Types of Keywords
What is Keyword Research?
Understanding the Keyword Jargon
Guidelines Of Parameter Selection Of Keyword Research
Best practices to shortlist keywords based on Business Objective
Tools Used For Keyword Research
Live Exercise: Keyword Research using various Tools
Live Exercise: Keyword Research On Various Tools
Purchasing A Domain
Purchasing A Hosting Space Website WireFrame/ SILO Structure
Website Wireframe/ SILO structure
Basics of Website Building
Why A Content Management System (CMS)
Plugins Setup
Page Setup
UI Enhancement Using Elementor
Additional CSS
What is a Search Engine?
How a Search Engine works?
SERP Exploration
Algorithms for Search Engine
Introduction to basic Ranking Factors
SEO Writing Content
Live Exercise: Writing content
What do you mean Snippet
Types of Snippets
Optimizing your Snippets to get more Traffic to your website
Live Exercise: Creating Snippets for the Published content
What is a SiteMap?
Types of Sitemaps (.xml Sitemap, HTML Sitemap)
Generating SiteMap
Submissions of SiteMap to Webmaster
What is Google Search Console?
Importance of Search Console
Analyzing the Website data
Live Exercise: Connecting your Website with Search Console and getting the Insights
What is Link Building?
Why is Link Building important?
Types of Link Building
Link Analysis
Reasons of Analyzing a Competitor in Digital Marketing
Extracting the Competitor backlinks
Live Exercise: Backlink submissions using Competitor links
What is Local SEO
Importance of Local SEO
Listing the business on Search Engines
Creation of Business Listing on Google
Importance of NAP
Building the backlinks to the listed business on Google
Live Exercise: Google My Business Page Creation
What is Internal Linking
Power of Internal Linking
What do you mean by Schema on Google?
Schema Setup for Google Snippets
Validating the Snippet code on Google Publishers tool
What is Search Engine Marketing
Difference between SEM & SEO
Platforms Of SEM
Why SEM Is Important For Running A Business
Push v/s Pull Marketing
Role Of User Intent In Paid Marketing
Intro To Google Ads: Types Of Google Ads, Use Cases Of Each Types, Which Mode Of Google Ads Is the Best for Businesses, Conversion Tracking Code Setup
Search Ads - Part 1: Campaign Setup Basics, Location Targeting, Ad Groups and Its importance In A Campaign, Extensions, Match Types, Bidding Strategies
Search Ads - Part 2: Analysing Search Terms, Ad Preview & Diagnosis, Negative Keywords, Demographics Adjustment, Extensions, Adjusting Locations, Advanced Bidding Adjustments, Live Exercise: Adjusting
Search Ads - Optimisation Of Ads: Best Practices Of Writing Ads, Effect Of Relevant Keywords On CPC, Dynamic Keyword Insertion
Display Ads - Part I: Creation of Smart Display Campaign, Creation of Standard Display Campaign, Creation of Gmail Campaign, Location targeting, Budget Setup, Bidding for Display Campaigns, Audience Targeting [ demographic, in-market, affinity, remarketing ]
Display Ads - Part II: Keyword Targeting, Topic Targeting, Placement Targeting, Creation of responsive Ad Copy, Headline & Description Copywriting, Use of CTA Buttons, Use of custom Colors, Optimizing, Landing Page
Video Ads - Part I: Creation of In-stream Skippable Ads, Creation of Video Discovery Ads, Creation of Bumper Ads, Creation of non-skippable instream Ads, Creation of Outstream Ads
Video Ads - Part II: Location targeting, Budget Setup, Bidding for Display Campaigns, Audience Targeting [ demographic, in-market, affinity ], Keyword Targeting, Topic Targeting, Placement Targeting
Video Ads - Part III: Frequency Capping Setup, Conversion Tracking Code Setup, Remarketing Audience Setup
Conversion Tracking Code Setup
Audience Creation
Remarketing List Setup
Custom URL Parameters
Policy Manager & Billing Settings
What is Social Media? History of Social Media, Importance of social media, Marketing Opportunities through social media{ Platforms}
Facebook: Why Facebook is Important for Marketing?, Various Account Levels in Facebook (Page, Group, Profile), Creating a Facebook Page, Optimization of Facebook Page, Facebook Page Insights, Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts., Marketing Ways on Facebook Platform, Setting Up a Facebook Campaign, Various Marketing Goals To the Successful Business, Targeting the Specific Audience on Facebook Platform, Installation of Facebook Pixel Code into the Website, Remarketing With Facebook for the Potential Audience, Getting the Insights from the Campaigns.
LinkedIn: Why LinkedIn is Important for Marketing?, Various Account Levels in LinkedIn (Profile, Group, Page), Creating a Business Page on LinkedIn, Optimization of LinkedIn Page, LinkedIn Page Insights, Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts., Marketing Ways on LinkedIn Platform, Setting Up a LinkedIn Campaign, Policies of LinkedIn to Start Marketing, Various Marketing Goals To the Successful Business, Targeting the Specific Audience on LinkedIn Platform, Installation of LinkedIn Pixel Code into the Website, Remarketing With LinkedIn for the Potential Audience, Getting the Insights from the Campaigns.
Twitter: Why Twitter Is Important for Marketing?, Creating a Twitter Account (Business), Optimization of Twitter Account, Twitter Account Insights, Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets, Marketing Ways on Twitter Platform, Setting Up a Twitter Campaign, Various Marketing Goals To the Successful Business, Targeting the Specific Audience on Twitter Platform, Installation of Twitter Pixel Code into the Website, Remarketing With Twitter for the Potential Audience, Getting the Insights from the Campaigns.
Instagram: Why Instagram Is Important for Marketing?, Creating a Instagram Account (Business), Optimization of Instagram Account, Instagram Account Insights, Various Content Ideas for Daily Postings, Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
Introduction to Video Marketing
Fundamentals Of YouTube Channel And It's Best Practices: How to Upload a video on YouTube Channel, Checklist for Uploading a Video, Various Tools For Extracting the Video Tags of Competitors Videos, Live Exercise: Uploading a Video with the Checklist Provided in session
YouTube Channel Optimization: Customization of YouTube wall & Channel, Best Practices to get more Viewers and Subscribers, Creation of Playlists and placing them on the YouTube Wall, Unlocking the Various Features of YouTube for the Channel Created, Live Exercise: Creating Playlists
YouTube Analytics: Tracking the Performance of your YouTube Channel, Various Factors to improve the quality of videos using the Insights of Channel, Understanding the Sources for the videos to target your audience, Live Exercise: Analyzing the Insights from the videos uploaded
YouTube Monetization: Can we Earn Money using YouTube?, Monetization, What is the Eligibility Criteria for Earning Money on YouTube?, Becoming a Partner for YouTube in Order to Monetize, Creation of Adsense Account, Linking the YouTube Channel with Adsense Account
Importance of Email Marketing
Organizing Mailing List
How to Avoid Spam & being Blacklisted
A/B Testing
Automation of Emails
Types Of Email Campaigns
How to engage New Users
Email marketing tools & metrics
Live Exercise: Email Marketing & List Creation
What is Affiliate Marketing?
How Affiliate Marketing Tracking works
How to find Affiliate Marketing services / products to promote